Monday, 25 April 2011

Press Release Ideas

Looking back at how we wrote our Press Release for the group show I've been thinking of ideas, and sentences that could go in my press release...

An exciting exhibition opens this May at The AVK Gallery, where visitors can escape from the mundane...(?) The exhibition comprises of six contemporary artists, working fundamentally with sculpture and installation.

Transforming Dimensions explores the variety of ways the white walls of the gallery can be transformed into a dramatic, colourful, and sometimes puzzling space.

The journey around this exhibition is one of a purely visual experience, one where the art works impose themselves on you and involve you in their work.

Sonja Vordermaier dramatic sculptural installations open the exhibition, their powerful presence capturing the audience, which leads on to the more subtle smoke tapestries by Pae White, the ephemeral quality and size of them transforms the long walls into whirling patterns of light and smoke. Upstairs the audience is greeted by more of White’s work, where the gentlest of movements could move the mobiles, allowing the coloured discs to dance in the light. Moving on there are works from Eliasson, showing how light, colour, and the audience can transform his pieces and the space around them. Zimmermann’s brightly coloured drips automatically make the audience look up and question how they were made, as does the vivid glossy floor in the next room. In contrast to the colourful works seen on the first floor, the second floor features Donovan’s subtle installations which make the walls appear to be undulating, and the ceiling to be growing with clean white structures. The work of Saraceno finishes the show, creating web like installations, with magnificent structures that allow the audience to get up close and within the works.

Of course, it is difficult to describe the magnificent nature, and understated wonder of these art works; the only way to truly appreciate these works is to experience them yourself.

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